Bank of America

The brief

Bank of America's practice-financing team needed a booth that looked premium up close and still read as the brand from across the aisle — a calm, professional space to talk financing with practice owners.

The approach

We built a clean, on-brand booth with a large backlit graphic wall, a welcoming counter, and lighting tuned so the photography and the logo both look sharp on the floor.

Graphics were proofed in our shop before they ran, so the brand color was right the first time — no surprises at load-in.

Our project lead handled install and dismantle and was on site through show open.

The outcome

A polished presence that held its own next to the biggest names on the floor, and a structure that re-skins easily for the next show.