Our Work · Dental & Medical
ExtremityCare
Medical & surgical conference · United States · 2024
The brief
ExtremityCare wanted a booth that stopped people in the aisle. The job: a high-impact island with a big visual moment up top, plus a comfortable spot underneath to actually sit down with surgeons and buyers.
The approach
We built a custom island anchored by a suspended circular LED ring — a 360-degree screen you can see from anywhere on the floor. Underneath, a clean counter and an open layout so the booth pulls people in and then gives the team room to work.
The LED ring loops brand content, so they can change the message for a new show without reprinting a thing. We tuned the lighting and color in our shop before it ever shipped.
Our project lead ran the install, coordinated the overhead rigging to the venue's rules, and stayed on the floor through doors-open.
The outcome
It did exactly what they wanted — one of the most-photographed booths on the floor and a steady crowd all show. The structure stays with us between shows, ready to redeploy.
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